Wilson and Boucher is a Northern California-based wealth management firm that offers a very personal and customized approach. Founded by partners Ben Wilson and Jim Boucher, they offer a range of services that include customized portfolio management, financial planning and risk management.

Wilson and Boucher tasked me with reinventing their visual identity and redesigning their firm’s website. My approach was to embrace the beauty of their locality and more thoroughly express the founders’ forward thinking approach to wealth management. To achieve this, I developed a contemporary visual language that radically departs from the status quo and presents the firm in an elevated and modern light.