Oranje was founded to accelerate adoption of the Bitcoin Standard in Brazil and across Latin America by building the region’s largest Bitcoin treasury—disciplined, transparent, and built for the long term. More than reserves, this treasury is proof of conviction, reinforcing their mission to advance Bitcoin through investment, education and research. Oranje is building for generations to come, empowering markets, companies, policymakers, and institutions to thrive on the Bitcoin Standard.

The brand, visual language, and awareness campaign for Oranje are built on a simple truth: that progress has always come from those who question the world as it is, the ones who don't give up, dare further, break barriers, create movements and new cultures, and reach for the impossible. This is how the future is built, and Bitcoin is the next chapter in that story — a revolution in money, more than a decade in the making, now ready to transform the world.